5 Things Your Salon Needs Right Now
1: BELIEVE AND LISTEN
Team training that will help stylists understand the pain points of the thinning hair population.
Stylists need information that will empower them to be better listeners, know when and how to provide guidance and support, and that this conversation begins and ends with empathy.
2 USE IT OR LOSE IT
Products and tools to sell to these clients.
A salon that understands the thinning hair client’s needs will embrace, stock and promote products that directly, and indirectly, cater to those clients. Women who find a salon that understands and cares about their specific needs will feel supported, stay with that salon and spend money there.
A relationship with specific product lines that goes beyond simple procurement.
Ordering, purchasing and providing products isn’t enough. Form a relationship with the reps of specific product lines and lean on them for education, support, information and ideas that will boost your ability to care for these clients. They can help your salon create more hands-on experiences and more revenue.
4 OWN IT!
Outing the conversation in your salon.
Freely display messaging and thinning hair product displays throughout the salon that let customers know that the thinning hair conversation is out and that your salon is ready to own it and have it with clients.
5. FIND YOUR PEEPS
A referral base of people to send thinning hair clients to.
Salons can do a lot, but thinning hair clients will know you “get it” and are ready to fully support them if you have a list of people with other important skill sets. These are people with deep knowledge and expertise beyond your own training that you can send clients to for further guidance and information.