Your clients are asking for the best ways to manage their thinning hair.
You can start the conversation with them without being an expert.
I’ve done it and so can you.
It can be awkward talking to your clients about thinning hair. Maybe you’re unsure of how to approach the subject or you don’t want to hurt their feelings. When a client asks about thinning hair, it’s important to know what to say and do. Opening yourself up to clients with thinning hair not only empowers them, you remember why you love what you do. And - a salon that is open and empathetic to the thinning hair client can generate more revenue for business.
This e-course offers videos, information, and exercises broken down into chapters that are easy to understand and implement right away.
Welcome to Big Life, Thin Hair: The lens and core concepts of Big Life, Thin Hair and why the conversation of thinning hair matters.
The Client and You: Empathy: "You don’t have to be an expert, but there is an expectation of care around the topic."
Activating YOUR Core Values
Understanding Clients’ Pain Points and Universal Themes of Hair Challenges
The Science of Hair and Hair Loss: A Start
How to Start the Conversation of Thinning Hair
Education is Forecasting: Being a 401K Hairdresser
Transforming Your Salon
Empowered Clients and Solutions
Extras: Nutrition and The Most Asked Questions From Women
I want to live in a world where women with hair loss live BIG beautiful lives thanks to the conversations and in-salon experiences that they have with you.
You are equipped to have this conversation about a difficult topic for many women. And the proof is in the pudding. This is what happened at my salon when we learned how to embrace women with thinning hair:
Clients were happier and felt more educated, aware, and confident.
We added, and sold, more products that are specially formulated to work with thinning hair - not against it.
In addition to expanding our retail, we were able to add new revenue streams through services and events.
Employee knowledge and credibility grew.
It further helped other segments in the salon with clientele of different ages, hair textures, gender, including our teens, curly haired clients, men, aging - basically EVERYONE.
We attracted new clients to the salon.
We are now considered the salon that advocates for women with thinning hair in our industry.
We created momentum around events, garnered community excitement, and elevated the conversations around thinning hair and hair loss.
I hope you see opportunity for yourselves in what we accomplished at our salon, and I look forward to connecting!
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